The Bottom Line Blog

Leveraging a Board Position

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context-vs-contacts
A friend of mine sits on five boards—he’s done so for years. Recently he came to me and said, “You know, I’ve been doing this for five years and I can’t honestly say that I’ve leveraged it or connected with anybody or I’ve used that.” And it’s not just him. Many of my clients struggle with leveraging a board position and making it worthwhile. Read more...
leveraging-Twitter-at-a-conference
I’ve been to plenty of conferences and tradeshows during my career, but recently, when I attended The 2014 P3 Conference, I did something a little different than the other white-haired guys in my peer group. I used the conference hashtag on Twitter—before, during, and after the event. From my experience, you get more out of an event if you’re utilizing social media. Read more...
teamwork
This is concept is like a commandment to me, yet few people get it. They want to get out in the field and sell, sell, sell--meet clients alongside their team members, talk about their product or service, and leave with a check in their hands. But they're missing an important component when the entire team isn't on board. Read more...