In today's evolving markets, there are products and services so unique that sometimes it becomes difficult to create a "go to market" strategy. A CIO colleague of ours that has developed a product that has potential to be sold to 3 different customer types: end users, institutions and corporate clients. Developing these strategies requires a lot of industry insight and experience in bringing varieties of products and services to market, which this colleague has never done before. As a big fan of Shark Tank, we set up our own tank and brought in an investor we know who is constantly evaluating product and company investment opportunities... Read more...

In a world that now sends us thousands of messages a day, how do you stand out in the crowd? How do you capture the attention of your potential client and become "the one" they choose to do business with? It is a challenge to be heard above the noise of all these competing messages... Read more...

How do we really know why companies excel? Is it luck? Did they do something extraordinary? Is it just the environment? Were they prime for the right market at the right time and rode the wave? In Harvard Business Review, Michael Raynor and Mamtaz Ahmed from Deloitte tackled the question: "How do we know what makes a company exceptional?" ... Read more...

Make the "right" business connections and leverage them to benefit in multiple directions..."The Tipping Point" by Malcolm Gladwell lessons learned... Read more...

The "traditional" business model is no longer working. Why? Competitors are now global and come from younger, fast growing markets who approach business differently. Overarching these challenges is the need to successfully hire the right people, work effectively with leadership and manage today's multi-generational workforce... Read more...

What does it take to become one of Fortune's "Best Places to Work"? Is it worth investing in employee satisfaction? How can you keep employees happy, which in turn keeps clients happy, which ultimately improves your bottom line? Most experts say that real job satisfaction is more than benefits or perks... Read more...

Fighting for the competitive advantage, battling for market share and struggling for differentiation has long been the business strategy norm. Being "different" is supposed to add value to your product or services. But, with everyone claiming to be different, newer, better, ... how do you get noticed in today's market? Read more...

While safely guiding organizations through the turbulent seas of change and facilitating enhanced teamwork in organizations by helping them build 'cultures of authenticity', Jeff Salz, keynote speaker at the recent TCUF conference, encourages adventurous thinking in order to create a truly meaningful workplace and presents a unique perspective on taking risks while laying out a roadmap for change. Read more...